This year’s listing, released last week, shows that MTN moved up nine places to 79th place, with an overall increase in brand value of 23 per cent. MTN debuted at position 88 in the survey last year.
MTN is the only African brand in the 2013 survey.
“The Millward-Brown BrandZ Top 100 Global Brands 2013 listing is particularly exciting and timely, as we embark on our new vision to lead the delivery of a bold, new Digital World to our customers,” said Jennifer Forrester, executive for group marketing, MTN.
With nearly 200 million subscribers across Africa, Asia and the Middle East, MTN says it is a market leader in 70 per cent of the 22 countries where it operates.
Developed by leading research agency, Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands is the only brand rankings that include consumer data as a component element in arriving at the brand value. The rankings survey over 150, 000 people around the world.
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